The release of the first iPhone in 2008 gave developers an entirely new medium in which to provide content – the mobile app. While mobile apps had existed prior to the launch of Apple’s AppStore, it was the iPhone that truly pushed smartphone apps into the public consciousness.
Apps have advantages over their mobile web app counterparts – they are fast, they can operate in an environment with minimal connectivity, they allow app developers to provide a cohesive mobile-first experience – but they are not without their drawbacks. Take music apps as an example. At the moment, your average Android phone will have, at a minimum, the built-in music player and the Google Play store. This allows you to access and purchase music from Google Play, but if you want to include any music from Amazon Prime, you need to install the Amazon Music app. These walled gardens are frustrating for users, and as a result many prognosticators are looking for what a post-app world might look like. In this post, we’ll take a look at what a post-app world is, and how a Backend-as-a-Service, such as Backand, can enable it.